Work · three runs of the system
The same loop, three times, across three eras of tooling.
Each of these is an earlier version of the operating system I run now. Signals in, one loop, decisions on the record, results feeding the next decision. Every figure carries its source, and where it's my word alone, it says so.
- Modus Create · 2024–25Just Add+Built the first product marketing function from zero and repositioned a Confluence portfolio from a feature checklist to one trust claim. Portfolio engagement 35%+; Cloud Fortified earned.Open
- X5 Music Group · 2011–15The BrainA catalog isn't a content problem, it's a decision problem. Eight demand signals, one loop, ~500 products a month, adopted by the whole product company.Open
- Bament Group · 2016–24Bament, the laboratoryA label, a luxury gallery, a $30M real-estate portfolio, founders from six industries, and one problem underneath: clarity.Open
- Ramp · 2026One run of Jerry OS, on the recordThe current system, run in the open on a launch I had no part in: graded evidence, a thesis tournament, the verification gate with the actual edits, outside review.Open