Work

Selected work

Career projects and independent studies, with the decisions, contributions and evidence behind them.

Career work

Work completed in operating roles. Historical results are attributed to the relevant business and period.

• Career workModus Create · Dec 2024 – Nov 2025Building the product marketing function for Just Add+Positioning, packaging, launches and enablement across an Atlassian Marketplace portfolio. Start with the decision behind Just Add+ Embed.See the positioning decision
• Career workBament · House 2106 · 2016 – 2024Running the business behind the storefrontProduct, marketing and operating work across a 10,000+ product ecommerce business, with separate property-operations experience.See the operating work
• Career workX5 Music Group · 2011 – 2015The Brain: from demand signals to product decisionsThe Brain began as a working prototype. I built it around product decisions, then worked with Engineering to turn it into a system the team could use.Explore The Brain

Optional operating depth

Self-directed work built from public information. These studies show my approach, not commissioned client results.

• Independent studyRampHow I get from evidence to useful workUnderstand the problem. Make the call. Build something people can use. Check it, and change course when the evidence changes.See a worked example