Jerry Nettles
Let's talk

Product marketing

Product marketing leader.

I turn customer and market insight into positioning, launches and tools teams can use. I built the product marketing function at Modus Create, with earlier experience in product decisions, P&L and operations.

See the workRésumé

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Make better decisions with the whole picture.

Know what deserves attention.

Product marketing should make the whole company better.

Six functions

See how I approach the work.

Choose a function for a short story and a detailed walkthrough. The career examples are labeled separately.

How I get from evidence to useful work.

Understand the problem. Make the call. Build something people can use. Check it, and change course when the evidence changes.

See a worked example → Independent study: Ramp

Selected career work

Three perspectives. One way of working.

Product marketing, product decisions, and the operations behind them. Each case shows a different part of the work.

  1. Modus Create · Product marketingBuilding the product marketing function at Modus Create.Positioning, packaging, launches and enablement across an Atlassian Marketplace portfolio. Start with the decision behind Just Add+ Embed.See the positioning decision
  2. Bament · House 2106 · OperationsRunning the business behind the storefront.Product, marketing and operating work across a 10,000+ product ecommerce business, with separate property-operations experience.See the operating work
  3. X5 Music Group · ProductTurning demand signals into a production system.The Brain began as a working prototype. I built it around product decisions, then worked with Engineering to turn it into a system the team could use.Explore The Brain

Next step

Let’s talk about the work you need owned.

My focus is a full-time product marketing role. Tell me about your product, your team and where you need product marketing leadership.

Talk about a roleChoose a résumé

Email: jerrynettles@gmail.com

Looking for scoped or ongoing support? Explore my fractional work.