Career work · Modus Create · Product marketing
Building the product marketing function for Just Add+
Founding Product Marketing Manager, Modus Create. December 2024 to November 2025.
I was the first product marketing hire for a portfolio of Atlassian Marketplace products. My job was to turn customer and product understanding into positioning, packaging, launches and work that sales and customers could use.
The decision
Give the buyer a product they can understand, not a list they have to decode.
One app’s name was a string of technologies and diagram formats. I renamed it Just Add+ Embed and built the positioning and supporting work around the customer problem. The name was one decision inside a broader portfolio effort, not a claim that naming alone drove the results.
Before and after · career work
The original name and the revised product identity.
Diagram Git Markdown LaTeX HTML PlantUML Mermaid Swagger UML
A list of supported technologies and formats. The buyer had to work out what problem it solved.
Just Add+ Embed
One product inside the Just Add+ family, which Modus Create introduced publicly as “a smarter way to manage documentation in Confluence.”
The original name and the revised product identity. The original name and the Just Add+ rename are described in the April 3, 2025 Modus Create article linked below; Just Add+ Embed is the product’s Atlassian Marketplace name. Supporting examples are labeled where they have been reconstructed for this case.
A reconstructed example of the positioning direction
Reconstructed example based on the original work.
Keep diagrams, Markdown and repository content in Confluence current from the source, instead of re-uploading them every time something changes.
This line was written for this case to show the direction of the positioning. It is not a screenshot or an exact historical listing. The published Modus Create article (April 3, 2025) describes the same capability in its own words: diagrams that update when the source file changes.
Contribution
What I owned, and who built the product.
I owned the product marketing work, including positioning, messaging, pricing and packaging, Marketplace content and enablement. Product and Engineering remained essential partners in the product itself.
Result
Reported portfolio results during my tenure included 15%+ install growth and 35%+ higher engagement.
Historical, Jerry-confirmed results. Absolute baselines and controlled single-asset attribution are not available in this case.
The useful change was a shared way to explain the products and carry that understanding into the work, rather than recreating the story for every launch or asset.
Depth
The public record and one product insight.
A product insight: Just Add+ Excalidraw
At Modus, I identified the opportunity for Just Add+ Excalidraw through competitive research, then worked with Product and Engineering to help shape the product.
Career work completed in an operating role. Results are attributed to the Just Add+ portfolio during December 2024 to November 2025. No employer-owned or internal artifacts are shown.
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